The purpose of this questionnaire is to gain some insight into the nature and essence of your organization.
Please allow for 15 to 30 minutes to complete the questionnaire.
The questionnaire is divided into sections that will inquire about the nature of the company, its history, its market(s), its target audience, and what you would like to see, or not see in the new corporate identity.
Please answer all questions the best you can.
When you think of the challenge of trying to distill the essence of your organization down to a distinct and appropriate visual identity, I hope you can appreciate the need for thinking about your organization in different ways.
Please also consider non-direct competitors. For example, if you run a restaurant, in addition to other restaurants, a grocery store’s deli is also competing for your customer’s lunch money.
Please rank them from most important to least important.