The purpose of this questionnaire is to gain some insight into the nature and essence of how you picture the event and how you want it to be perceived by the community.

Please allow for 15 to 30 minutes to complete the questionnaire.

The questionnaire is divided into sections that will inquire about the nature of the event, its market(s), its target audience, your perceptions of other similar events and what you would like to see, or not see in the logo and marketing materials.

Please answer all the questions and with as much detail as you can.

Step 1 of 8

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  • Event Image

    Some of the following questions may seem a little unorthodox, but they are intended to help you think of the event from different perspectives.

    When you think of the challenge of trying to distill the essence of the event down to a distinct and appropriate visual identity, I hope you can appreciate the need for thinking about the event in different ways.
  • Example: Columbus, because he was an adventurer always looking for new ways of doing the same thing.
  • Example: An antique. / A high end car.
  • Example: Camel / Tiger
  • Example: Jeans and t-shirt / Traditional black dress with a wide red belt.