Audience / Desired Action
Are you talking to investors, clientele or the general public? Is the site for information gathering, disseminating information, advertising or selling?
Are they looking for information about a topic. Information about your products, services or organization. To be entertained. To comparison-shop or to buy a product. To connect with others of similar interests.
Would you like to expand the geographical area of your sales?
How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits.
(Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
Do you want them to make a purchase, become a member, search for information? Alternatively, what is the most important thing that you want a viewer/user of your site to come away with?
For example: cost, service, value, quality, etc.
Who is also eating into your market share? Please list URLs of your competition’s websites if available.
Website, marketing campaigns, advertising pieces, etc.