“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Find out what your website visitors are doing, which part of your site they are visiting, and why they are, or are not converting by analyzing your website traffic. Use these insights to make better decisions on how to spend your advertising dollars.
Move beyond clicks and visitors into the realm of business intelligence. Derive actionable insights from your website traffic and create business goals based on what your website visitors are looking for, and doing, online.
Test landing page design, pinpoint usability flaws and show where site improvements can be made to convert more visitors into leads or customers.
Make sure your website is easy to navigate, that customers can find what they are searching for quickly and can progress smoothly through the transaction process.